Publish movie to Flash SWF, GIF image or AVI video.
If you have selected "Flash SWF" as export file
type, the corresponding HTML code will be generated and displayed
in the edit box. You can click the "Copy HTML code to
clipboard" button to copy the code to Windows Clipboard,
and paste the code in your HTML editor.

The highlighted
text is the path and name of the Flash SWF file. If you place
the SWF file in a subfolder other than the same folder as
the HTML file, for example, a subfolder names "res",
you should change the highlighted text to "res/banner.swf".