"Text and image " Panel -> "Effect" Tab of Image

Select from premade image effects, customize it's parameters.

Image effects treeview list: select an effect for image.

Define parameters for selected image effect. There are three stages of an image effect: incoming, stay in and outgoing.

In effect: Select an incoming effect from the drop down list.

In speed: Define speed parameter of incoming effect.

Stay effect: Stay effect applies to image when the image stays in the Flash banner. You can select an effect from the drop down list.

Stay effect speed: Define speed parameter of stay effect.

Stay effect time: Define how long will the effect apply to the image when it stays in the Flash banner. You can select from "To end" and "Custom" from the right drop down list.

Stay effect custom seconds: This parameter will only be valid when you select "Custom" of the "Stay effect time" option. It defines how long will the effect be applied to.

Out effect: Select an outgoing effect from the drop down list.

Out speed: Define speed parameter of outgoing effect.