How to make Google Adwords
compatible Flash banner with Flash Intro and Banner Maker?
Google Adwords has strict specifications and requirements for
Flash ads. For more details on the requirements, you may refer
to http://adwords.google.com/support/bin/answer.py?answer=50417&hl=en.
Flash Intro and Banner Maker can make Google Adwords compatible
Flash banner, but the features of the software will be limited.
This tutorial will guide you how to make Google Adwords compatible
Flash banner with the software.
1. "Random" and "Math.Random"
functions are not allowed in Flash ads:
This specification is not stated in the official requirements
, but it's there and badly limits the features of the software.
When submitting your Flash file to Google Adwords, if you
get the error message "Encountered flash error - ad cannot
have random numbers", it's because of this specification.
Due to this specification, features below are limited:
- All background effects are not allowed. Please click "Background
effect" on the left navigation bar, then uncheck the
option "Add background effect" on the right panel.
- "Modern Char Based" and "Modern Line Based"
are not allowed. Please do not select these text effects.
We will upgrade these effects in the future version so
to make them Google Adwords comaptible.
2. Ad Format: All Flash ads must be submitted
in the full standard format sizes:
* Banner: 468 x 60
* Leaderboard: 728 x 90
* Square: 250 x 250
* Small Square: 200 x 200
* Large Rectangle: 336 x 280
* Inline Rectangle: 300 x 250
* Skyscraper: 120 x 600
* Wide Skyscraper: 160 x 600
You may specify the width and height of Flash ad by clicking
"Movie" on the left navigation bar, and setting
"Width" and "Height" on the right panel.
3. File Size: Flash ads must be 50K or
smaller in file size.
In Flash Intro and Banner Maker, the file size is determined
by contents of flash movie. It can not be dictated. But in
most cases, the file size will be less than 50K. There are
several principles to follow:
- In "Text Effect" Panel, "Font" tab,
delete unused font styles with the button
in
the "edit font style". The button
will delete the font style displayed in the left drop down
list.
- Please do not include too much texts in the flash movie.
4. ClickTags: All Flash ads should support
the clickTAG variable.
It's quite easy to support this specification in Flash Intro
and Banner Maker. Clicking "Web links" on the left
navigation bar, check the option "Open web page when
user clicks on Flash movie" and the option "Redirect
to the URL specified in clickTAG argument.
Also, please do NOT specify any URL address for the texts
in the Flash movie, otherwise you will get the error message
"Encountered flash error - ad cannot have a URL."
5. Animation Length: Animated ads are
restricted to a maximum of 15 seconds (at a 15-20 fps frame
rate), after which point they must remain static.
To stop Flash movie playing, on the "Movie" Panel,
please check the option "Stop Flash movie playing after
specified times".
To keep the animated texts on Flash movie after the movie
animation, please click "Text Effect" button on
the left navigation bar, select a text, and click "Timing"
panel, and select the option "Keep the text on Flash
movie after the current stage ends".
|